Insomnia Cookies
adj. [ Hungry ]
adj. [ Hungry ]
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Back in 2018, Insomnia tapped us as their first agency of record to shape the brand’s identity. Since then, we’ve been keeping their cult-like fanbase on the edge of their cravings.
From launching the CookieLab (a hidden “sweet-easy”) to building a custom brand portal, throwing late-night PJ parties, and even giving away a little pot on 4.20—we’ve kept the brand playful, buzzy, and irresistible.
Brand Identity
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Night Mode
To promote a new line of breakfast cookies, we turned cookie boxes into classic cereal boxes—complete with back-of-the-box fun and games.
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cookielab
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Our hidden “sweet-easy” unlocked with a secret password and cookie creations you can’t get anywhere else.
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Hidden behind a bookshelf is the secret entrance into an alternate cookie-themed world.
Hidden behind a bookshelf is the secret entrance into an alternate cookie-themed world.
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Cookies IN Ice Cream
Our hidden “sweet-easy” unlocked with a secret password and cookie creations you can’t get anywhere else.
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Insomnia Cookies in ice cream Website hero section design.
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The Night is Yum
After a deep dive into the audience and more than a million calories later, we learned late-night cookies aren’t just for college kids.
From nurses to lawyers to gamers and firefighters, we tapped into the night owl in all of us.
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After a deep dive into the audience and more than a million calories later, we learned late-night cookies aren’t just for college kids.
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Spring Campaign
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Spring Campaign advertisements.
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After a deep dive into the audience and more than a million calories later, we learned late-night cookies aren’t just for college kids.
From nurses to lawyers to gamers and firefighters, we tapped into the night owl in all of us.
Evergreen Video Content
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Gardening tips social videos
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Real as it Gets Campaign
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The Real as it Gets campaign cut through perfectly curated content by keeping it real and connecting with cookie fanatics.
After a deep dive into the audience and more than a million calories later, we learned late-night cookies aren’t just for college kids.
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