Brand Identity

Night Mode

Part science, part magic, all delicious. Our hidden “sweet-easy” unlocked with a secret password and cookie creations you can’t get anywhere else.

cookielab

Brand Straregy

Logo Design

Photo

Cookies inside ice cream!? To launch their latest mashup, we served up an ASMR-inspired campaign that looks sweet and sounds dreamy.

Cookies IN Ice Cream

After a deep dive into the audience and more than a million calories later, we learned late-night cookies aren’t just for college kids. From nurses to lawyers to gamers and firefighters, we tapped into the night owl in all of us.

The Night is Yum

Spring Campaign

While other brands chased clout, we chased it with milk. The Real as it Gets campaign cut through perfectly curated content by keeping it real and connecting with cookie fanatics.

Real as it Gets Campaign

Back in 2018, Insomnia tapped us as their first agency of record to shape the brand’s identity. Since then, we’ve been keeping their cult-like fanbase on the edge of their cravings. 

From launching the CookieLab (a hidden “sweet-easy”) to building a custom brand portal, throwing late-night PJ parties, and even giving away a little pot on 4.20—we’ve kept the brand playful, buzzy, and irresistible.

Food + Beverage

Retail + E-commerce

Insomnia Cookies

Design + Identity

Digital Marketing

Content Creation

Experiential + Events

Merchandise + Apparel

Photography

Social Media

Nick Sultana

Designing the Isles’ 2018–19 third jersey, worn proudly all season.

3rd Jersey Design

Video

For the New York Islanders 50th season, we didn’t just design an identity, we lived it—digging through archives, standing shoulder-to-shoulder with fans, and soaking up the spirit of Long Island. The campaign evolved across the season, capturing Isles pride from the first puck to the final horn.

50th Anniversary Brand Identity

The Islanders tapped us to fire up the fanbase, move season tickets, and keep the barn loud. From Montauk to Manhattan, we had to win over diehards and newcomers alike.

work

Insomnia Cookies

New York Islanders